If you?ve been around the mobile or Facebook gaming market, you?ve most likely heard about the phrase monetizing. To put it in short it means coming up with ways of earning money from your mobile or Facebook app. This word was first mentioned as a result of an interesting situation that games developers faced in their first days in this market they had huge amounts of visitors but had no idea how to make money out of it. This includes casual games that were gambling oriented, like slots or poker, but in a fun mode. Their main way of earning money was ad placement in different formats. All this took a turn when one of the giants in this arena figured out how to earn money, and a lot of it, out of these casual games. This obviously refers to Zynga poker. In fact, many games developers look on Zynga to learn how to monetize their game and turn it from a nice to have and impressive app, to a highly profitable one.So what is happening in recent days in mobile and Facebook apps
Monetizing has developed quite a lot since its initial ad placement era. In fact, placing ads is regarded as the least preferred form of monetization. In current days you have an entirely new approach that is based on selling virtual merchandize to players. Those merchandize can appear in varies formats: from getting access to a higher games level to virtual poker chips. The challenge is to figure out what is the thing which the players will be willing to buy while using your game. A fantastic, fairly recent, example is the ?Manager? game that is available for mobile and Facebook users. It is an app that lets you manage a football team and play soccer games. You don?t see an actual game happening, however, you can update your strategy while it takes place, train players, purchase players and pretty much do whatever a real football manager does. The monetization in this application is highly sophisticated you can manage your team for free for as long as you want and you can win your first league this way without a problem. But as you go on to a more advanced level, the tournaments get harder to win. You have to come up with new strategies and mainly buy professional players. To do that you have to have chips which you must buy with real cash. Once you have had a glance of the game and have won some a championship, you?re very likely to invest cash in order to continue to play and win. It is a basic foot in the door strategy, and it works great.The following level of monetization
The thing that was, till just recently, a distinctive taboo in the world of mobile and Facebook applications, is slowly finding its way to safe grounds. This of course refers to the option to play games for money, real money that is. Until now the only way to do that is finding known web gambling sites that offer a mobile variation for their games. Now it seems that is going to change. Around October, 2012, Zynga has issued a press release saying that they are joining up with Bwin.Party and are beginning a process of turning some of their games into gambling games. They have not said anything yet about an expected release date, but the fact that they have published such controversial news is enough to prove that they are dead serious. Alternatively, they?re just might trying to create a buzz that will help them sniff around and check the reactions of the industry to such a development. Something to take note of is they avoided using the word gambling in all of their publications. They systematically prefer using a more innocent term real money gaming. Whatever it is, this announcement opens a new window to a place where no mobile or Facebook developer has ever gone before. Only time would tell if this is a false alarm or this is going to become a reality.
About the Author:
Daniel Craigen is an app developer who's been in the mobile and Facebook gaming industry for the past 4 years. You can find more articles by him in his site, where you can play and win with full access to a Real money gaming experience as well as free casual games.
Aucun commentaire:
Enregistrer un commentaire