samedi 14 juillet 2012

Top Ways to Brand Your Mario and Sonic Arcade site

By Jeremy David


Online flash games websites are still very popular. Millions of games are still played worldwide everyday even though there are many console and pc games out there. People like to play these when they are bored at work, at school and even at home because these games can be played anytime anywhere. The Mario and Sonic games niche is one of the most popular. Many of us grew up playing Mario and Sonic games and they tend to bring us memories of our childhood. Opening an arcade website and concentrating on Mario and Sonic games can be a challenging task but branding your site the right way will build a loyal player base that will keep on coming for more.

The following points can help anyone who wants to start a Mario or Sonic themed arcade site and build a brand:

The domain: Your domain name is a critical part of your branding and should be thought out carefully. It should not contain too many words or be too complicated to spell. Try to keep it simple and short as these are the easiest to remember. Having a catchy domain will help you get a lot more repeat visits to your site.

Your site uniqueness: Your site should stand out of all the other sites out there. Put some effort into making a unique desing because people love sites that are unique and look good.

Having a mascot: An animated mascot is a great way to brand yourself. People tend to remember cool characters and this will give an advantage over the others. If you specialise yourself in Mario and Sonic games then having a nice Mario or Sonic themed mascot would be a great idea.

Keep your site updated: Updates and new content is what will keep your arcade site going. Try to add new games and content every other day so your members have a reason to return.

Involve your members: You can start a blog and/or forum where you can publish news on a regular basis. This will build a community where a lot of you members will participate and create content for your site.

All of the methods I have mentioned above are only a handful of the many ways which can help you with the branding of your arcade. Try to be innovative and think outside the box to differentiate yourself from all the rest of the Mario and Sonic games arcades.




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