jeudi 16 juin 2011

The Challenges for Animation and Game

By Louetta Vanlent


In China, it has five thousand history, and a lot of classical stories. Why don't we use them in our game and animation! However, I think one reason is Chinese marketing of animation and game, another is about immature technology. As time goes on, there is no reason not to become strong and good!

Only in Shanghai, Beijing, and Guangzhou, the animation expenditure of the young people at the age of 13 to 30 amounts to RMB 1.3 billion. The animation and game industry can also lead to the development and the sale of product which derives from animation.

Facing the great opportunity of animation market, Chinese government constitutes a series of policies to support animation industry and to promote its development in order to impel the national animation industry so as to catch up with other countries'. Yet other countries will become better than today! Our game and animation makers still can collect good skills and technology from other countries' produce.

The animation and game industry can improve all these industries. In matter of fact, I think it still has a huge development for our MMORPG game, as beautiful screen, 3D technology, and lovely story. China has five thousand history, and a lot of classical stories. Why don't we use them in our game and animation!

Many enterprises have adjusted the development strategy and plan according to the ideas of the "Opinions", and Chinese animation begins to get rid of the imitation trace.

A lot of new cartoon periodicals that are full of traditional styles and characteristics of modern time were established, such as Cartoon World, Comic Fans and so on. These magazines have received the public readers' welcome and the cartoon versions of SHUI HU ZHUAN and MONKEY are successful overseas, and one batch of new and old cartoons have gone abroad and won their markets.




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