mercredi 8 février 2012

The Future Of Nintendo After R4 Cards And The 3DS

By John Collins


With the relative failure of the latest portable device from Nintendo the 3DS there are those who are saying that it is the sign that the company is facing its decline. It is very easy to feel nostalgic about Nintendo, to many who grew up in the 80s and the early 90s, Nintendo provided the best video gaming experience that was available. They revolutionized the industry with the fantastic games and their amazing hardware. In fact they dominated the market for so long that others say that the company leaders have lost the proper perspective.

Though the 3DS which is the latest portable gaming console offered by the company did sell units numbering in the millions, it was still way below the numbers expected by Nintendo originally. That is why many analysts see it as just the first stress signs in the confidence of the company.

When you think about it, the DS especially after the r4 cards came out and the Wii didn't fare too badly but still Nintendo is at a at a critical point right now. They must decide whether they would continue with creating hardware for which their games are to be exclusive or take the path of licensing its titles to other companies.

They have to think about the trend in the industry right now. They have to change and when they do they can derive a tremendous amount of profit from licensing the iconic titles that they own. The mobile phone devices are taking a huge chunk of the portable gaming market. Nintendo's argument is that mobile phones provide a poor platform for gaming, though they might be right, they tend to forget that for a smart phone gaming is just one of the features that mobile phones have to offer now.

Nintendo has to change and do it quickly. The market for mobile gaming is really a vast one but the standards are starting to get higher so that means that it would be a lot more difficult now for a company to dominate it completely.




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